The video covers the topic of completing the Application using the standard, State-approved form as the example anchor. Since there is no political language or technical terminology, the viewer is treated to a clear, friendly, step-by-step explanation. As the narrator speaks, his words appear on the screen to make the information even easier to absorb.

The production has been designed with branding opportunities so that your local information can be inserted. It provides County residents the exact contact information they need to apply for a Vote by Mail Ballot.

As you watch the video, please note the segments for branding:

• Instead of KAB introducing the video, yours will open with a photograph of, and a greeting by, the local County Clerk.
• Within the first minutes of the video, the appropriate County Clerk's Office phone number is heard and shown on the screen to assist voters.
• During the explanation of the Authorized Messenger, a photograph of your County Clerk's Office building is shown prominently in the background.
• When the return enclosure form is shown on the screen, your County Clerk's name and office address is prominently displayed.
• Finally, the local County Clerk presents the closing message, while the office's address, phone number, email address, and website are clearly shown on the screen next to the Clerk's photograph.

The result is a complete, internet-implemented video production on a pertinent topic, branded with local information, linked as a County effort, and made ready to deploy on your website with minimum effort or interruption of your busy schedule. Consider the development efforts and production costs you will avoid by obtaining such a ready-made package. Please watch the video, and email us with your questions.

You may ask "how does the video work to eliminate applicant errors?" The script pays special attention to those areas where voters may complete the form incorrectly. These are common errors that result in additional time and effort for your County offices. In the worst case, delays may even jeopardize the voter's ballot. The video and narration "train to the obstacles" by underscoring these trouble areas with simple, direct language. The viewer/listener becomes fully aware of the pitfalls and the solutions. The result is that County office time is saved, the election process is more efficient, and voter frustration is reduced.

Does the video satisfy web accessibility requirements? Yes. The video is highly accessible because of the alternative methods the information is presented. Vision-impaired persons will hear the clearly stated instructions and in consideration of viewers who are hearing impaired, the narrator's words are shown on the screen as they are spoken.

Will the video be available in other languages? Currently, the video is available in English only. A Spanish language version has been requested and completion is slated for 2010-2011. What other languages are common among your constituents?

You may ask, "has the video been used by any NJ Counties?" Yes. In 2008 we produced similar programs in English and Spanish for the County Clerks of Atlantic and Union Counties. When the NJ Absentee Ballot law changed to "Vote By Mail" in late 2009, both Counties contacted us to have their videos updated. We believe this is a validation of the quality of our product and service. You can view the new, customized productions for County Clerks of Atlantic County and Union County. When you do, we feel it will become clear how the personal touch of few photographs and recorded words turns the video into powerful and positive communication asset.

How is the video branded for my County? We integrate your contact information, County Seals, digital photographs and audio recordings that you provide to us. With the proliferation of digital cameras and computers with built-in microphones, it is a simple matter to capture the images and audio you need. Professional photography and audio recording services are also available. We understand how important it is to present your office in the best possible light. We will work closely with you to maximize the opportunity this branded video presents.

Is the production easy to implement? Yes. Within 21 days of receiving your digital details you will receive a CD containing all the files needed to display the video on your website.

• The deliverable CD we provide is a complete package for easy implementation.
• The final video is produced using the same technology as that popularized by YouTube. It's called Flash Video or FLV.
• The package will contain the Javascript and SWF files required, along with the HTML file that ties them all together.
• Once deployed your video will display at 480 pixels by 360 pixels. The same size as the video to the left.
• If you have questions our technical support lead is a phone call away.